CHANCES TO EXPORT GINGER TO AUSTRALIA

Through a market survey from January 2021, the Vietnam Trade Office in Australia found that fresh ginger in Australia sometimes amounted to more than 50AUD/1kg (about 850,000 VND). Australia is boosting the import of ginger, with the prediction that the import turnover of this item in Australia can reach more than 100 billion VND.
Developing Vietnamese ginger market share in Australia. In order to diversify agricultural products and find opportunities for export development, the Vietnam Trade Office in Australia has researched and implemented a program to build a brand and promote the consumption of spices in this market.

Through a market survey from January 2021, the Trade Office found that fresh ginger in Australia sometimes reached more than 50AUD / 1kg (about 850,000 VND). In particular, the Australian market is promoting ginger imports. The deal predicts that the import turnover of this item in Australia can reach more than 100 billion VND.
Previously, Vietnamese frozen ginger was exported to Australia in insignificant quantities, unknown to consumers. The Australian market has not yet opened the market for Vietnamese fresh ginger. However, the Trade Office found that Vietnam's frozen aged ginger retains its flavor and is fully capable of conquering the market.

Accordingly, the communication was carried out to stores, supermarkets and especially the restaurant system with the message of Vietnamese frozen ginger - Special flavor, affordable price. In addition, in order to attract attention and enhance the value of the Vietnamese ginger brand, the Trade Office asked the Organizing Committee of the Community Golf Tournament at Parramatta to agree to advertise Vietnamese ginger at the Hole-in-one with a prize of value. The price is 10,000AUD (about 170 million VND – The prize is sponsored by the Organizing Committee; The deal is free of charge).

This golf tournament takes place in the largest Vietnamese capital in Australia, gathering many business people, especially in the culinary field, so the spread of the Vietnamese ginger brand is very large. Export of agricultural products is not only a turnover but also a link of the love of the homeland, so overseas Vietnamese always wholeheartedly support.